The 8 Finalists for the Swahili Fashion Week Emerging Designers 2010 competiton with event Organizer Mustafa Hassanali

“Contemporary Swahili” is the Theme of 2010 Competition

The last 8 Finalists are competing for the prestigious emerging designer title during the Swahili Fashion Week to be held in November this year.

The selection was held on 10 September 2010 at the Southern Sun Hotel where 8 emerging designers were selected by a Panelist of Four Judges. The team of Judges consisted of ,Nsao Shalua, The Director of Arts of the National Arts Council, Jamila Swai, a leading women’s fashion designer, Michelangelo Adam from Italian Embassy and Mustafa Hassanali.

The finals designers are Zarina Suleiman, Pooja Narendrakumar Jeshang, Abduel Urassa, Shaban Mfaume, Kelvin Boniface, Subira Rahma Wahure, Angelina Muna and Grace Kijo.

“In short! All 16 were good but as this is a competition we must choose the winners, the final selection has shown real creative talent in fashion designing”, explained Washington Benbella, Swahili Fashion Week Coordinator.

The Judges who selected the finalists for the Emerging Designers Competition from (Right) Jamila Swai (Middle ) and Michelangela Adams from Italian Embassy

Benbella continued to say that “through this competition we notice that Tanzania is rich for talented fashion designers, but all who do not go on to win, I encourage them to work hard to reach their goals”.

The judges were looking at various criteria to choose the final 8 candidates based upon the designers ability to sketch, illustrate attractiveness, creativity, colour and thematic relation.

Swahili Fashion Week is a platform for designers - both fashion and accessory – from Swahili speaking countries to showcase their creativity, market their art and network with their clientele. This is all aimed at promoting fashion as an income generating, job creating industry while emphasizing a “Made in East Africa “concept.

Initiating a dynamic and promising platform for the fashion industry in the region, Swahili Fashion Week is geared towards being the most sought out after fashion platform in Eastern Africa for the international market.

The third annual Swahili Fashion Week will take place this November in Dar Es Salaam, Tanzania.

The competition, now in its third year has no age limit, and was open to anyone who believes he or she has the creative talent to be a fashion designer. “Swahili Fashion week is the perfect platform for a designer to showcases his creation, and the emerging designers competition, is a stage to jump start ones career.” Added Mustafa Hassanali Swahili Fashion Week Organizer.

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